Keyword Research
Finding the searches buyers make at each stage and choosing which to target.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0704.001 | Seed Expansion |
| MK-T0704.002 | Intent Clustering |
| MK-T0704.003 | Difficulty Assessment |
| MK-T0704.004 | Gap Analysis |
Sub-technique details
Seed Expansion
Growing a list from core terms using research tools and autocomplete.
Intent Clustering
Grouping keywords that share the same intent into one page target.
Difficulty Assessment
Judging the authority needed to rank for each cluster.
Gap Analysis
Keywords competitors rank for that the site does not.
Other techniques in Organic Attraction
- MK-T0701 Technical SEO Baseline
- MK-T0702 Answer Engine Optimization (AEO)
- MK-T0703 Local SEO and Business Profile
- MK-T0705 Topic Clusters
- MK-T0706 Link Earning
- MK-T0707 Organic Social
- MK-T0708 Video and YouTube
- MK-T0709 Newsletter Growth
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