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MK-T0704

Keyword Research

Finding the searches buyers make at each stage and choosing which to target.

ID
MK-T0704
Tactic
Organic Attraction
Sub-techniques
4
Type
How-to
Level
Beginner
Time
Half day

Sub-techniques

Sub-technique details

MK-T0704.001

Seed Expansion

Growing a list from core terms using research tools and autocomplete.

MK-T0704.002

Intent Clustering

Grouping keywords that share the same intent into one page target.

MK-T0704.003

Difficulty Assessment

Judging the authority needed to rank for each cluster.

MK-T0704.004

Gap Analysis

Keywords competitors rank for that the site does not.

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