AlgoMags
Pain and Motivation Mapping
A ranked inventory of the problems that drive buyers to act and the gains they expect.
Sub-techniques
Sub-technique details
Pain Severity Scoring
Ranking pains by frequency, cost and urgency to choose which ones lead the message.
Gain Mapping
The measurable outcomes buyers expect, stated in their own terms.
Loss Aversion Framing
Expressing the cost of inaction, which often motivates more strongly than equivalent gains.
Other techniques in Audience & Psychographics
- MK-T0201 Ideal Customer Profile (ICP)
- MK-T0202 Buyer Personas
- MK-T0203 Psychographic Profiling
- MK-T0204 Jobs-to-be-Done
- MK-T0206 Voice-of-Customer Research
- MK-T0207 Behavioral Segmentation
- MK-T0208 Buying Committee Mapping
- MK-T0209 Customer Journey Mapping
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