Marketing System Audit

A scored review of the five parts of a marketing system: positioning, attention, capture, nurture and measurement. The weakest part is fixed first instead of adding spend to a leaking system.

ID: MK-T0501
Tactic: Systems Architecture
Sub-techniques: 5
Type: How-to
Level: Beginner
Time: 2–4 hours

Sub-techniques

ID	Name
MK-T0501.001	Positioning Score
MK-T0501.002	Attention Score
MK-T0501.003	Capture Score
MK-T0501.004	Nurture Score
MK-T0501.005	Measurement Score

When to use

Lead flow has stalled or become unpredictable
Starting work with a new business
Before raising ad budgets

Procedure

Positioning: run a five-second homepage test with three people outside the company.
Attention: list every channel, its monthly cost and leads generated in the last 90 days.
Capture: for each channel, identify the landing point and its single next step.
Nurture: document what happens to a lead that does not buy within seven days.
Measurement: confirm whether a lead can be traced to its source and to revenue.
Score each part 1–5. The lowest score becomes the next 30-day project.

Verify / Metrics

Scorecard completed with evidence for every score
One named priority with an owner and due date

Common mistakes

Mistake	Mitigation
Scoring from opinion	Require evidence, such as a screenshot or number, per score
Fixing everything at once	One priority per 30-day cycle

Sub-technique details

MK-T0501.001

Positioning Score

Whether outsiders can state what the business does and for whom within five seconds.

MK-T0501.002

Attention Score

Cost and lead yield of each channel over the last 90 days.

MK-T0501.003

Capture Score

Whether each channel lands on a page with one clear next step.

MK-T0501.004

Nurture Score

What happens to a lead that does not buy within seven days.

MK-T0501.005

Measurement Score

Whether a lead can be traced to its source and to revenue.

Was this page helpful?