AlgoMags
Pricing and Packaging
Structuring prices and packages so buyers can choose quickly and value is clear.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0308.001 | Value-Based Pricing |
| MK-T0308.002 | Tiered Packages |
| MK-T0308.003 | Price Anchoring |
| MK-T0308.004 | Retainer and Project Models |
Sub-technique details
Value-Based Pricing
Setting price from the value delivered rather than cost plus margin.
Tiered Packages
Good, better and best options that frame the middle choice.
Price Anchoring
Presenting a higher reference price to make the main offer feel reasonable.
Retainer and Project Models
Choosing between ongoing retainers and fixed-scope projects.
Other techniques in Positioning Fundamentals
- MK-T0301 Positioning Statement
- MK-T0302 Messaging Matrix
- MK-T0303 Value Proposition Design
- MK-T0304 Category Design
- MK-T0305 Differentiation Strategy
- MK-T0306 Brand Architecture
- MK-T0307 Competitive Battlecards
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