AlgoMags
Category Design
Creating or reframing a market category so the brand defines the criteria buyers use.
Sub-techniques
Sub-technique details
Category Naming
A clear, memorable name for the problem space.
Point-of-View Narrative
The story of what changed in the world and why the old approach fails.
Problem Reframing
Redefining the problem so the old solutions look incomplete.
Other techniques in Positioning Fundamentals
- MK-T0301 Positioning Statement
- MK-T0302 Messaging Matrix
- MK-T0303 Value Proposition Design
- MK-T0305 Differentiation Strategy
- MK-T0306 Brand Architecture
- MK-T0307 Competitive Battlecards
- MK-T0308 Pricing and Packaging
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